Saber Interactive Confirms Warhammer 40K: Space Marine 3 Will Not Use Generative AI
Saber Interactive development lead Tim Willits confirmed that Warhammer 40K: Space Marine 3 and all licensed IP games will not use generative AI for dialogue, voice acting, or art. This announcement comes after player backlash over the studio's use of generative AI in Rideshare Simulator. The decision aligns Saber Interactive with Games Workshop's strict anti-AI policy aimed at preserving intellectual property integrity and addressing growing gaming community concerns about AI-generated content. It highlights how major game studios are navigating player pushback and IP holder restrictions around generative AI technology. Saber stated that the generative AI ban extends to other licensed titles like Jurassic Park: Survival and Hellraiser: Revival, though smaller projects like Rideshare Simulator were used for AI testing. Tim Willits emphasized that the gaming industry is still experimenting and has not yet determined the ideal role for generative AI in game development.
## BACKGROUND
IP owner Games Workshop officially banned the use of AI in product design and content creation to protect the integrity of its franchises like Warhammer 40K. Additionally, digital storefront Steam recently implemented rules requiring developers to disclose player-facing AI content following community demand for transparency.