Over 85% of Japanese Game Developers Now Use Generative AI, CESA Survey Shows

A survey conducted by the Computer Entertainment Supplier's Association (CESA) at CEDEC revealed that 85.8% of Japanese game developers actively use generative AI in their daily workflows. This represents a significant increase from 51% recorded last year, with 63% of AI-using respondents using the technology on a daily basis. The findings reflect how rapidly generative AI tools like ChatGPT and Copilot are being adopted within major game engineering hubs to streamline production and lower technical entry barriers. However, the contrast between internal productivity gains and actual player satisfaction highlights ongoing challenges in consumer acceptance. While developers cited shorter production cycles and expanded creativity as major advantages, only 147 of the 1,349 individual respondents felt AI improved the actual gaming experience for players. Furthermore, a separate CESA survey showed that 74% of member companies have established internal AI policies, maintaining a cautious stance on deploying AI for core visual art, scriptwriting, and localization.