OpenAI Upgrades ChatGPT Shopping Features with AI Virtual Clothing Try-On
OpenAI announced updates to ChatGPT's shopping capabilities, introducing an AI-powered virtual try-on feature alongside a product bookmarking system called Favorites. Users can upload a photo of themselves to generate images showing how specific clothing or accessories look on them. This update expands ChatGPT beyond text-based product recommendations into interactive visual e-commerce, competing with similar offerings from Google and JD.com. It demonstrates a practical consumer application for multimodal image generation by reducing uncertainty in online apparel shopping. The virtual try-on experience leverages OpenAI's ChatGPT Images 2.5 model, which provides realistic lighting, detailed textures, and improved preservation of user facial and body features. Users can also organize saved products and try-on results into customized library folders.
## BACKGROUND
Virtual try-on (VTO) technology utilizes computer vision and generative deep learning to realistically render digital garments onto user photos. OpenAI previously introduced a 'Shopping Research' tool in ChatGPT to help users discover products, compare pros and cons, and find direct purchasing links.