Nvidia Increases Price of Aging Shield TV Pro by $100
Nvidia has raised the retail price of its 2019 Shield TV Pro streaming box by $100, pushing the cost up to $299.99. The price adjustment is attributed to market pressures driven by the broader artificial intelligence industry. It is rare for a multi-year-old consumer electronics device to experience a substantial price increase rather than price cuts. This shift reflects how resource demand from the AI boom is impacting component supply and pricing across older hardware lines. The Shield TV Pro launched in 2019 at an MSRP of $199.99 and is powered by Nvidia's Tegra X1+ chip. Despite its age, the device has remained a popular premium streaming player due to long-term software support and AI-enhanced video upscaling capabilities.
## BACKGROUND
The Nvidia Shield TV is an Android TV-based digital media player series first released in 2015, with minor hardware updates following in 2017 and 2019. It relies on Nvidia's Tegra system-on-chip family, which integrates ARM processor cores with Nvidia graphics hardware.