Meitu Reports H1 FY2026 Revenue of 2.21B RMB with 40% Profit Growth
Meitu reported a 22.1% year-over-year increase in total revenue to 2.213 billion RMB and a 40% surge in net profit attributable to parent company owners to 619 million RMB for H1 FY2026. This financial growth was primarily driven by its image and design product segment, which generated 1.769 billion RMB, up 30.9% YoY. The earnings highlight the successful commercialization of AI-powered productivity tools and subscription models in the digital creative software sector. It also demonstrates strong international expansion momentum, with overseas user growth outstripping domestic market growth. Total paid subscription users surpassed 18.44 million, while Monthly Active Users (MAU) for productivity applications reached a record high of 33 million, with overseas MAU surging over 80% YoY. The annual recurring revenue (ARR) from AI productivity applications expanded to approximately 6.2 billion RMB, with products like Kaipai doubling their ARR year-over-year.
## BACKGROUND
Originally known for its consumer photo retouching apps, Meitu has transformed into an AI-driven technology company offering a suite of image and design tools across lifestyle and professional productivity scenarios. The company relies heavily on AI models to power automated editing and generative design features, monetizing primarily through subscription fees and advertising.