JD.com Launches Real-Time Video Shopping AI Avatar in JoyAI App
JD.com has launched a video shopping digital avatar feature inside its JoyAI App, allowing users to identify products and make purchases directly within a real-time video call. Powered by the "Dr. Everything" avatar, users can point their smartphone camera at a product to receive instant analysis, price comparisons, and complete checkout without leaving the video stream. This development shifts AI e-commerce away from traditional image-search redirects toward a fully integrated, conversational video shopping experience. By combining real-time computer vision, voice interaction, and multi-service agents, JD.com is redefining how consumers interact with digital shopping assistants. Users can generate custom digital avatars from a single uploaded photo, configuring personality traits, voice timbre, and interactive scenarios. The system supports sub-second voice response latency, voiceprint authentication via JD AI Pay for seamless checkout, and specialized AI agents for health consultations and financial analysis.
## BACKGROUND
JoyAI is JD.com's multimodal AI brand, originally developed from its Yanxi large model ecosystem to power industrial and consumer-facing AI agents. Traditional conversational shopping tools typically require users to manually navigate multiple apps or click external links after an AI identifies an item.