iQIYI CEO Outlines AI Strategy Focusing on Quality Enhancement Over Assembly-Line Production
At the iJOY Autumn Summit on September 24, iQIYI CEO Gong Yu outlined the platform's "All in AI" strategy, emphasizing that AI should enhance creative content rather than act as a tool for standardized assembly-line video production. He highlighted the rapid adoption of hybrid production—combining live-action filming with AI—to improve viewing experiences and reduce costs without sacrificing content quality. As streaming networks race to adopt AI tools, iQIYI's commitment highlights a balanced approach that prioritizes artistic quality and creator monetization over low-cost mass production. This perspective signals how major media platforms aim to leverage generative technology to foster new interactive formats while protecting the human core of filmmaking. The strategy revolves around three core pillars: empowering live-action and AIGC long-form video, building a sustainable revenue model for creators, and pioneering interactive content. Additionally, iQIYI introduced an interactive channel on its app where creators can use natural language prompts to code light interactive games and applications.
## BACKGROUND
Generative AI in film and video production (AIGC) has evolved rapidly from script analysis and visual concept generation to post-production VFX and voice synthesis. While media companies increasingly leverage AI to shorten production cycles and manage budgets, industry leaders often debate whether automation risks homogenizing storytelling or diluting professional craftsmanship.