India Surpasses US as ChatGPT's Largest Consumer Market

OpenAI announced that India has surpassed the United States in weekly active users, becoming ChatGPT's largest consumer market globally. The growth has been accelerated by localized pricing strategies, such as low-cost subscription tiers and a one-year free promotion. This milestone highlights the growing importance of emerging markets and aggressive pricing localization in driving mass adoption of artificial intelligence beyond Western countries. It signals a shift in focus toward mobile-first and localized language features to capture the next wave of global users. To support this massive influx of local users, OpenAI is expanding its computing infrastructure in India through a partnership with TCS's HyperVault data center business, starting at 100 megawatts and scaling up to 1 gigawatt. Additionally, models are accessible locally via Amazon Bedrock to ensure processing occurs within India.