Guangdong Regulators Target Power Bank Safety and AI-Generated False Ads
The Guangdong Market Supervision Administration held an administrative guidance meeting for 21 major e-commerce platforms, including WeChat, Taobao, JD, and Douyin. The authority ordered platforms to address compliance risks, specifically targeting power bank quality issues and AI-generated false advertising. This regulatory move highlights China's tightening oversight on digital platforms, forcing them to take greater responsibility for product safety and marketing integrity. It reflects how regulators are adapting to modern challenges like AI-generated deceptive content in e-commerce. Platforms are required to clean up power banks lacking CCC certification, implement code verification to track product safety, and actively monitor and ban accounts spreading AI-generated false claims or exaggerated product benefits.
## BACKGROUND
The China Compulsory Certificate (CCC) is a mandatory safety mark required for many products sold in the Chinese market, including consumer electronics like power banks. Additionally, China's market regulators have been piloting a "code verification" system that binds product safety information to barcodes, allowing platforms to dynamically verify product authenticity and prevent substandard goods from entering the market.