Google Expands AI Search Ads Internationally Amid Slowing Core Growth

Google is expanding its AI-driven search ads and multi-turn conversational advertisements to international markets as it seeks new revenue streams amidst slowing growth in its core search advertising business. This move marks a critical commercial monetization shift for generative AI in search, helping Google counter slowing ad growth while redefining how digital advertising interacts with users. Google reported that AI-mode search queries are on average three times longer than traditional searches, and early testing shows that sponsored listings in AI mode achieve click-through rates comparable to organic results.