Dewu Announces Organizational Restructuring in 11th-Anniversary Letter to Empower Teams with AI

In an 11th-anniversary internal letter, Chinese e-commerce platform Dewu announced an organizational shift leveraging AI to reduce strict division of labor and enable single teams to own end-to-end business outcomes. Founder and CEO Yang Bing also highlighted business expansions, including new rental services spanning over 100 product categories and a 40% year-over-year increase in gift orders during the recent 520 shopping festival. The announcement reflects how consumer tech platforms are redefining corporate organizational structures in the AI era to reduce coordination overhead and accelerate product execution. By letting AI handle standardized work, companies aim to shift human effort toward identifying niche user trends and expanding into high-growth service areas like luxury and electronics rentals. Dewu noted that as organizations grow, overly granular departmental boundaries increase cross-team alignment costs during strategic shifts. To support broader lifestyle management, Dewu recently rolled out a rental business covering over 100 categories, including photography gear, gaming hardware, smartphones, and luxury handbags, aiming to serve the full cycle of user interest from discovery to ownership and sharing.