Creative Assembly Distances Itself From Poorly Received Outsourced Shogun 2 Release
Developer Creative Assembly clarified that the heavily criticized complete edition of 'Total War: Shogun 2' was outsourced to a third-party studio, Mataboo, without their oversight or quality standards. This highlights growing tensions within the gaming industry regarding external outsourcing and the controversial use of generative AI assets in game development. Creative Assembly explicitly stated their firm opposition to generative AI assets, noting that external partner teams are also required to adhere to this strict anti-AI policy.
## BACKGROUND
Creative Assembly is a British video game developer renowned for creating the critically acclaimed strategy franchise Total War, which began with Shogun: Total War in 2000. The studio is a subsidiary of Sega Europe and has developed multiple historical and fantasy strategy titles over several decades.