ByteDance's Doubao AI Launches Free Credits and Subscription Promotion
ByteDance's AI assistant Doubao has launched a new promotional campaign offering daily check-in rewards up to 8,800 credits and a 30-day free subscription package for new desktop app users. This promotional push highlights the ongoing user acquisition strategies and competition among major AI service providers to drive consumer adoption in the domestic market. New desktop and work edition users receive a 30-day trial for most capabilities except video generation and Pro models, while all users can earn credits through daily check-ins and completion of product tasks.
## BACKGROUND
Doubao is a prominent Chinese AI model and assistant developed by ByteDance, offering various conversational, document organization, and multimedia capabilities. Major tech companies frequently use promotional credits and trial subscriptions to attract and retain active users in the competitive generative AI landscape.