ByteDance CEO Calls AI Largest IT Wave in 50 Years, Reorganizes Enterprise Strategy
ByteDance CEO Liang Rubo described AI as a rare industry wave surpassing PC, Web, and Mobile, prompting an organizational consolidation of Doubao, Feishu, and Volcano Engine. The restructuring merges product and go-to-market teams to target AI-driven enterprise productivity. The move signals ByteDance's strategic shift toward enterprise software (ToB) and Model-as-a-Service (MaaS) as businesses rapidly adopt generative AI capabilities. By aligning workplace software with cloud infrastructure, ByteDance aims to better compete in monetizing enterprise AI tools. While ByteDance acknowledged a performance gap between its LLMs and top overseas competitors, it committed to long-term in-house foundation model research alongside its SOTA Seedance video model. Under the reorganization, Feishu's GTM teams merge into Volcano Engine under a new 'Creativity Service Platform' unit, reflecting that over 90% of new Feishu clients now purchase AI features.
## BACKGROUND
ByteDance operates several core enterprise and AI platforms, including Feishu for team collaboration, Volcano Engine for cloud computing, and Doubao for AI language models. Model-as-a-Service (MaaS) is a cloud delivery model that provides pre-trained AI models via APIs, enabling enterprise customers to integrate generative AI directly into their internal workflows.