Bilibili CEO Chen Rui: The Best Content Will Always Be Human-Led
Bilibili Chairman and CEO Chen Rui spoke at the 2026 World Internet Conference Wuzhen Summit, discussing how AI impacts video creation. He stated that while AI will surpass humans in technical video generation, the core of the best content must still be human-led and driven by emotional resonance. This perspective highlights a major industry viewpoint on balancing rapid AI advancements with human creativity in media platforms. It affects how content creators view upcoming video generation tools and reassures audiences that personal expression remains central to storytelling. Chen showcased platform works like 'Pai Zi' to demonstrate how AI expands creators' boundaries by turning thoughts and interests into reality. He noted that Bilibili aims to empower creators with the best technology to help them achieve better personal expression in the AI era.
## BACKGROUND
The World Internet Conference is a major global event bringing together technology leaders and entrepreneurs to discuss internet trends and digital futures. Bilibili is a prominent Chinese video-sharing platform deeply popular among younger generations, particularly known for its active community of independent creators called UP hosts.