Apple Updates App Store Guidelines to Ban AI Offensive Content and Bait-and-Switch Apps

Apple has updated its App Store developer guidelines to explicitly ban AI-generated offensive content and deceptive applications that unlock harmful features, such as 'undressing' capabilities, after passing the review process. This policy update helps combat the proliferation of nonconsensual intimate imagery and deceptive software on mobile marketplaces, protecting users from harmful content and fraud. It highlights the growing pressure on tech giants to enforce stricter content moderation for generative AI technologies. Developers hosting user-generated content must now implement robust filtering mechanisms, reporting tools, and account-blocking features. Furthermore, apps that introduce hidden functionalities or change their behavior post-approval will face immediate removal under tightened bait-and-switch rules.