AI Video Startup Higgsfield Raises $400M at $5.4B Valuation

AI video generation platform Higgsfield has raised $400 million in a new funding round, boosting its valuation to $5.4 billion just eight months after its previous round. The investment round included participation from major backers such as DST Global, Goldman Sachs, Liberty Global, and Intel. This massive funding and valuation jump highlight the explosive growth and commercial viability of generative AI in enterprise marketing. Companies are increasingly adopting AI video tools to scale content creation, reduce costs, and bypass traditional creative agencies. Higgsfield's annualized revenue surged to $700 million in August 2025, up from $20 million a year prior, driven by a shift toward enterprise clients who now contribute the majority of its revenue. The startup plans to use the capital to secure scarce compute resources and develop enterprise-grade products.