360 Group Announces Strategic Pivot to 'Re-Start' the Company with AI
360 Group founder Zhou Hongyi issued an internal letter upgrading the company's "All in Agent" strategy, framing the transition to an AI Native organization as "re-starting the company with AI." Managers are now required to actively integrate AI into their products and workflows, with specific AI-driven achievements tied to their annual performance reviews. This shift highlights how traditional tech companies are restructuring their organizational DNA to survive in the generative AI era. By tying AI adoption directly to management KPIs, 360 Group aims to accelerate its transition from legacy software to AI-driven services. Managers must deliver at least one AI product innovation, reconstruct one core workflow using AI, and produce one personal AI-generated result. To support this, 360 Group is flattening its organizational structure, transitioning R&D teams to be AI-native, and recruiting younger talent.
## BACKGROUND
An "AI Agent" refers to an autonomous system designed to pursue goals, use tools, and make decisions with minimal human intervention. Meanwhile, "AI Native" describes products or organizations built from the ground up with AI integrated as a core component rather than an afterthought. 360 Group, historically known for its cybersecurity and internet services, has been pushing for AI integration across its business units since the rise of large language models.